ITN On Turns The News Green On Msn
ITN's multimedia division ITN On has made its first foray into green programming with the launch of two exciting new services on MSN UK's Environment channel.
ITN On is producing Green News, a 90-second, presenter-led daily news bulletin that pulls together the most important environmental stories and issues of the day from around the world for MSN users in its Environment and Video channels.
ITN On is also providing MSN UK's Environment channel with a number of bespoke video reports every month focusing on specific environmental issues. These packages look to inform and give viewers a better understanding of a particular environmental issue.
ITN On currently supplies MSN UK with a range of content including UK, world showbiz, sports and weather news.
Nicholas Wheeler, Managing Director of ITN On said: 'We are delighted to expand our relationship with MSN who recognise ITN On's ability to produce high quality content, including environmental content. With green issues frequently taking the lead in the world news agenda we believe we are perfectly placed to produced high quality and distinctive green programming for online operators like MSN.'
'ITN On offers superb video and news and we are thrilled to have this powerful package on the environment which will help our readers get to grips with the great environmental issues of the day,' said Peter Bale, Executive Producer of MSN UK.
View ITN On's green content at: http://environment.uk.msn.com/
Notes to Editors
About ITN On ITN On is part of ITN, one of the world's leading news and multimedia content companies. ITN On is the UK's leading supplier of news and other video entertainment content to broadband, mobile phone and radio platforms.
ITN On pioneered video news on mobile in Europe, launching with 3 in 2003 and was the first UK company to create made-for-mobile news and weather channels. ITN On's key business partners include, Vodafone, 3, Orange and T-Mobile as well as established online operators including Yahoo!, MSN, Telegraph Group, Bebo, YouTube and Virgin Media. ITN On's radio division IRN supplies news to over 250 commercial radio stations throughout the UK with a combined daily audience of 24 million.