ITN On Produces Original Margaret Thatcher Covermount Series For Telegraph Media Group
UNDER STRICT EMBARGO 1000 HOURS 09/04/08
ITN On produces original Margaret Thatcher covermount series for Telegraph Media Group
Telegraph Media Group and ITN On have expanded their relationship to produce aseries of eight original DVDs for Telegraph readers. The DVDs are a comprehensiveaccount of the Margaret Thatcher Years from her life before entering politics, throughher years as party leader then Prime Minister and her enduring legacy.
It is the first time Telegraph Media Group has delivered a promotion for readers inthis way. This exclusive original series demonstrates ITN On's content productioncapability - expanding their short form content production unit into feature lengthtelevision.
Narrated by Anna Massey, this unique collaboration between Telegraph MediaGroup and ITN On is the most comprehensive and definitive documentary seriesabout the longest serving Prime Minister of the last century. Using content from ITNSource's 800,000 hour video archive, the series charts the rise and eventualdramatic fall of Margaret Thatcher. The programmes features exclusive interviewswith members of her Cabinet, her closest confidantes and commentators during hertime at the top including, Sir Bernard Ingham, Lord Kinnock, Lord Hurd and ITN'sthen Political Editor, Michael Brunson and the Telegraph's own Hilary Alexander.
Jon Godel, Executive Producer of the series and Editor of ITN On said:
'The ITN and Telegraph brands are both synonymous with high quality journalism,making this one of the finest and most comprehensive Margaret Thatcherdocumentary series to date. With our strong video production techniques and accessto a vast archive, covermounts are a natural fit for our businesses that allow us tocreate compelling original programmes and deliver added value to our clients.'
Mike Moore, Head of Consumer Markets at TMG, said:
'Telegraph Media Group is delighted to be able to offer our customers this great DVDset. Our Daily Telegraph, Sunday Telegraph and Telegraph.co.uk audiences willgreatly enjoy watching this formidable production. Our readers can also view someof this exclusive content by visiting www.telegraph.co.uk/thatcher .'
For further information please contact: ITN: John Nolan, 020 7430 4216/0777 9329187 Telegraph Media Group: Fiona MacDonald, 020 7931 2538
Notes to Editors Further information on the series can be found here:http://www.telegraph.co.uk/promotions/index.jhtml
About ITN On ITN On is part of ITN, one of the world's leading news and multimedia contentcompanies. ITN On is the UK's leading supplier of news and other videoentertainment content to broadband, mobile phone and radio platforms.
ITN On pioneered video news on mobile in Europe, launching with 3 in 2003 and wasthe first UK company to create made-for-mobile news and weather channels. ITNOn's key business partners include, Vodafone, 3, Orange and T-Mobile as well asestablished online operators including Yahoo!, MSN, Telegraph Group, Bebo,YouTube and Virgin Media. ITN On's radio division IRN supplies news to over 250commercial radio stations throughout the UK with a combined daily audience of 24million.
About Telegraph Media Group Telegraph Media Group Limited publishes The Daily Telegraph, The SundayTelegraph, Telegraph.co.uk and The Weekly Telegraph. This is a wholly ownedsubsidiary of Press Holdings Limited.