ITN On And Bebo Turn The Heat Up With Game On
ITN's multimedia division, ITN On, has extended its relationship with Bebo to launch Game On, a new channel profile on Bebo's revolutionary self-service Open Media platform the Open Media platform. Game On is the first video gaming channel to launch on Bebo and is available to the social networks 45 million users worldwide as of today.
Game On is the one-stop shop for everything video game enthusiasts need to know about the world of video games. Cross-platform, multi-player, interactive, cutting edge and always bang on the pulse, Bebo users can log on to Game On for all the latest gaming news, reviews, previews and engage with the channel via polls and debates. ITN On's very own gaming fanatic Nathaniel Lippiett will deliver daily video clips and blogs as well as Gamerzine TV, the weekly programme produced by ITN On and games magazine publisher Cranberry.
Nicholas Wheeler, Managing Director of ITN On said: 'Bebo has a very strong offering that caters to a very desirable youth market and this elusive audience that appeals to ITN On and our advertisers. There is a large community of gaming fans on the Bebo platform and Game On is made specifically with that audience in mind, This newly created channel encourages them to interact, share their opinions, gaming tricks, build a community and make the channel their own.'
Sarah Gavin, Global Director of Communications said: "Today's Bebo users have grown more sophisticated in their appetite for online content and ITN's Game On channel delivers a new interactive experience and opportunity for mass participation. Game On allows Bebo's gaming audience to be part of a unique online community and adds to ITN's already rich portfolio of Open Media content." ITN On currently has four channels on the Open Media platform including Planet Goss, Sports Fix, Bollywood Insider and Crazy Wild Cool. ITN's channels are funded by short pre-roll advertisements delivered via blinkx's AdHoc platform.
For more information please contact John Nolan on 020 7430 4216 or email firstname.lastname@example.org
Notes to editor:
Bebo is the world's leading global social media network. Building on the notion of traditional social networking websites, Bebo combines community, self-expression and entertainment to enable its users to consume, create, discover and share professional and user-generated content through the Bebo website. Bebo has over 11.4m unique users in the UK and a total membership of more than 45 million worldwide. Bebo's worldwide users spend an average of 30 minutes a day on the site.
Bebo forms part of AOL's newly created People Networks business unit which combines Bebo, the AIM and ICQ personal communications network, widget technology company Goowy Media and social search and answer service Yedda. People Networks' collection of community platforms reaches 80 million unduplicated users worldwide.
Bebo is a wholly owned subsidiary of AOL LLC, a majority-owned subsidiary of Time Warner Inc. (NYSE:TWX).
Source for metrics data in this release: comScore Media Metrix, May 2008, except for the Bebo user number, which is internal.
About ITN On
ITN On is part of ITN, one of the world's leading news and multimedia content companies. ITN On is the UK's leading supplier of news and other video entertainment content to broadband, mobile phone and radio platforms.
ITN On pioneered video news on mobile in Europe, launching with 3 in 2003 and was the first UK company to create made-for-mobile news and weather channels. ITN On's key business partners include, Vodafone, 3, Orange and T-Mobile as well as established online operators including Yahoo!, MSN, Telegraph Group, Bebo, YouTube and blinkx. ITN On's radio division IRN supplies news to over 250 commercial radio stations throughout the UK with a combined daily audience of 24 million.