ITN On Brings Bollywood Stars To Mobile
ITN On is launching a new made-for-mobile programme called Bollywood Insider. The programme, the first of its kind on mobile, will form part of ITN's made-for-mobile news channel currently available on 3, Vodafone Live, Orange and Virgin Mobile.
Initially a weekly show, Bollywood Insider is a two minute round up of the hottest stories and the latest promos with interviews from India's cinema and music scene hosted by Bollywood expert Suzi Mann. Suzi is a well known Bollywood actress and presents a weekly music show on the UK's leading commercial Asian radio station, Sunrise Radio.
ITN On Managing Director, Nicholas Wheeler said: 'Our research shows that the UK Asian market is underserved. ITN On has a sophisticated production unit, with advanced mobile production skills so expect a raft of new ideas on similar themes. Suzi is a real talent and her experience in the market is already proving invaluable.'
ITN On recently launched a range of bespoke news, sports and entertainment video content on the UK's first advertising funded service on network operator 3.
For more information please contact Lucy Puddefoot on 020 7430 4599 or email email@example.com
About ITN On ITN On is part of ITN, one of the world's leading news and multimedia content companies. ITN On is the UK's leading supplier of news and other video entertainment content to broadband, mobile phone and radio platforms. ITN On pioneered video news on mobile in Europe, launching with 3 in 2003 and was the first UK company to create made-for-mobile news and weather channels. ITN On's key business partners include, Vodafone, 02, 3, T-Mobile, Telegraph Media Group as well as established broadband operators Yahoo!, MSN, Orange, Microsoft, Virgin Media and Google. ITN On's radio division IRN supplies news to 260 commercial radio stations throughout the UK with a combined daily audience of 20 million.