ITN On Gets Fixed On 4music
ITN On has been commissioned by the Bauer Media and Channel 4 joint venture Box Television to produce a new bespoke celebrity lifestyle television programme called The Fix for 4Music, the UK's number one music TV channel. Produced Monday to Friday, the 80 second programme will be broadcast for the first time on June 1st. The Fix will keep 4Music viewers updated on the latest celebrity gossip and trends as well as featuring interviews with the stars who have found themselves in front of the ITN On cameras. ITN On already provides a mix of content to Bauer Media's online properties including FHM, Heatworld and Zoo as well as delivering news to Channel4.com Dave Young, Programming Director of Box TV Network, said: 'We're excited to be premiering The Fix on 4Music from 1st June and bringing the world of celebrity to our viewers. The Fix will compliment 4Music's unique mix of original programming and must-see performances and will give viewers an exclusive window into celebrities' lives which are such a source of fascination!' Bryce Currie, New Business Development Director at ITN On said: 'This agreement further cements our relationship with Bauer Media and Channel 4. ITN On has a talented team of creatives with great ideas on how to exploit our content in new formats such as The Fix. With access to a vast amount of footage shot by our own crews, it enables us to deliver fresh and unique programming for all our clients.' This is the second TV property launched by ITN On who has traditionally worked in the online and mobile space. ITN On also produces a week day television programme called Cool Edition for ICS, Shanghai's largest English speaking channel. The programme is currently watched by 10 million people daily in the city. Ends. For more information please contact John Nolan on 020 7430 4216 or email email@example.com About Box Television Box TV operates a network of seven Music TV channels: 4Music, The Box, Kiss, Magic, Smash Hits, Kerrang!, Q, in a Joint Venture between Bauer Media and Channel 4. About 4Music (Freeview 18, Sky 360, Virgin Media 330) 4Music, the number one Music TV channel, launched in August 2008. It has built a distinct base of viewers, with 10.9 million people tuning in every month (4.7 million tuning in every week). 4Music is the channel of choice within the 16-34 age group, accounting for 18% of all music TV viewing within this demographic. Source: BARB/TNS, Sept-Feb 09.4Music brings the best music talent together under the one roof for all to enjoy, from established artists to breaking new acts. The 4Music channel has a unique mix of programmes including coverage of exclusive live events, original series, must-see performances and a whole range of music related entertainment content. About ITN On ITN On is part of ITN, one of the world's leading news and multimedia content companies. ITN On is the UK's leading supplier of news, entertainment and lifestyle content to broadband and mobile platforms. ITN On's key business partners include Yahoo!, MSN, Telegraph Media Group, Orange, YouTube, 3, Vodafone, Shanghai Media Group and blinkx. ITN On's ad-funded content has an average of 20 million views a month and the division's YouTube channels regularly sit in the top five most viewed categories.