Celebrities Find A New Home On The Itunes App Store
The ITN Showbiz app has launched on the iTunes app store providing iPhone and iTouch users with the latest video news from the world of celebrity, music and film free of charge.
The app features made-for-mobile celebrity news and interviews with the stars of TV, film and music as well as quirky news stories. The release builds on ITN On's strategy to deliver high quality showbiz content across multiple platforms with the division recently launching its first TV offering, The Fix, a bespoke daily celebrity bulletin for 4Music.
ITN's showbiz device updates automatically when in use, enabling users to share the latest celebrity news with friends as soon as it breaks through email or social media outlets Twitter and Delicious. The service also has an offline function whereby the application stores the latest stories so users can read them when on the move.
The launch follows the success of the ITN News app, the first video news service released on iTunes in February this year. It is one of the most popular downloads on iTunes with over 3 million page views per month. Specialist mobile advertising agency 4th Screen Advertising has signed up leading brands including Microsoft Bing, The Telegraph, T-Mobile and Samsung to run campaigns on the ITN News app.
Nicholas Wheeler, Managing Director of ITN On, said: 'Our entertainment is extremely popular on digital platforms and continues to be a key driver of our business. The ITN Showbiz app builds on our objective to deliver our content to an even wider audience globally. We're looking to replicate the success we've had with the ITN News app and work closely with brands to commercialise this new service.'
Download ITN Showbiz free of charge from iTunes