ITN Source Wins Uk Content Deal From Jisc Collections For Digital Images For Education Project
ITN Source has won a competitive pitch to supply 210 hours of content to Digital Images for Education an initiative funded by JISC Collections. The footage will be used to launch an unrivalled collection of video footage and stills available free of charge to UK higher and further education institutions from summer 2010.
ITN Source is supplying rich archive footage capturing a quarter of a century of iconic UK news events dating from 1985 to present day including poll tax riots, Princess Diana's death and Labour's historic election win in 1997. The content selected for the project will be used to enhance learning across multiple areas including politics, environment, arts, science and technology.
Neil Meadows, Sales Director of ITN Source, said: "Moving imagery is increasingly in demand in the education market and ITN Source is a major player in this space, both in the UK and beyond. This is a fantastic opportunity to provide students with great editorial led content that will enhance their understanding of how Britain was shaped over the last 25 years. We thank JISC Collections for choosing to work with us and look forward to the launch of a successful project."
Lorraine Estelle, CEO of JISC Collections, added: "The new images purchased as part of the Digital Images for Education initiative bring to life our history and capture, in particular, the key events of the past 25 years - from the death of Princess Diana to the election of Barack Obama. The images will complement our existing and highly popular collections - Newsfilm Online, Film and Sound Online and the Education Image Gallery - to provide the UK education community with a world class library of still and moving images covering the last 150 years."
ITN Source has previously worked with JISC on the Newsfilm Online project and also has a shareholding in Espresso; the UK's leading digital curriculum service as well as running an online B2B education clip business - educationcliplibrary.com More recently, the division signed its biggest deal to date in the Asian market with China's biggest education publisher the Foreign Language Teaching and Research Press (FLTRP).