ITN On Takes Fashion Online With Imaginefashion.com
ITN On has signed a global video production deal with Imagine Fashion, the first free access fashion and lifestyle publication to launch online and on mobile.
The partnership will see ITN On shoot and package content from the world's most prominent events and fashion shows including exclusive previews of new collections and interviews with the world's most prestigious designers, models and insiders.
The content will be available at www.imaginefashion.com when the platform launches in December. The deal enhances ITN On's portfolio of original lifestyle content to leading brands including MSN, Bebo, Emirates, FHM, 4Music and Telegraph Media Group.
Imagine Fashion is the brainchild of Editor-in-Chief Amber Gordon, a world renowned Fashion Editor. Amber's work has appeared in the Financial Times How To Spend It Magazine, Interview, Details, Lush, Sunday Times Style and Spoon. Her photography and direction portfolio boasts numerous celebrities, music artists and brands including Christina Aguilera, Christina Milan, Gwen Stefani, Patrick Wilson, Harvey Keitel, Topshop, Nautica, Ebel, DefJam, Virgin and Sony BMG.
Rick Plata, CEO of Imagine Fashion commented: "To produce quality, premium content it is imperative to have premium production partners. ITN On has the resource, expertise and high calibre people to produce and deliver the high production values Imagine Fashion viewers will expect."
Mark Browning, Commercial Director of ITN On, added: "Imagine Fashion is extremely passionate about their product and opening the world of fashion up to a wider audience and we look forward to working with them to help realise that vision. We're delighted they have identified ITN On as their ideal production partner to deliver premium bespoke content on budget and on time."