ITN Productions Launches The Fashion 411 On Iphone And Youtube

ITN Productions continues its run down the catwalk launching a whole host of unique content under The Fashion 411 banner. Those looking for the latest fashion fix can download The Fashion 411 app for free from the iTunes app store. The content is also viewable on a dedicated YouTube channel.

The Fashion 411 features the latest news from the glamorous world of fashion including previews of the newest designer and high street collections, features on the latest must have accessories, coverage of the world's most prominent events and fashion shows and interviews with the world's most prestigious designers, models and insiders.

Mark Browning, Commercial Director of ITN Productions: 'Lifestyle content is a key growth area for ITN Productions and The Fashion 411 will be a big contributor to this revenue stream.

'Through our existing relationships with fashion events, brands and designers, it is only natural we develop a channel with daily premium fashion video which builds on the success of our other content strands on iPhone and YouTube.'

ITN Productions recently created London Fashion Week content for Grazia TV and has also worked with Hilary Alexander, Fashion Editor at the Daily Telegraph, on her show for Telegraph TV. ITN Productions has developed 10 apps to date covering genres such as news, music, sport, celebrity and video gaming.

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Notes

Download the app from iTunes: http://itunes.apple.com/us/app/fashion-411/id362080582?mt=8

View the channel on YouTube now: http://www.youtube.com/fashion411

Follow The Fashion 411 on Twitter at http://twitter.com/the_fashion_411

To feature your products on The Fashion 411 please contact sally.meeson@itn.co.uk