ITN Productions Appoints Miguel Tatay As Head Of Mobile
ITN Productions has appointed Miguel Tatay as Head of Mobile. Miguel will be tasked with expanding ITN's interests in mobile, working closely with operators, manufacturers and brands to deliver fresh new content solutions and drive advertising and sponsorship revenues across the platform.
Miguel joins from MIG owned 4th Screen Advertising where he is responsible for driving new advertising formats and managing international sales partnerships. As well as working with ITN at 4th Screen, he heads up operator and publisher relationships with companies such as O2, 3, The Guardian, Shazam, Tesco Mobile and EBuddy.
Prior to working at 4th Screen, Miguel was at New Visions Mobile where he worked on content services and mobile marketing strategies for record labels including EMI, Virgin and Universal. It was here he won a MEFFY Award for the Lily Allen Mobile club - one of the first loyalty based mobile fan sites.
ITN Productions has built a reputation as a pioneer in the mobile field having launched the first video news service on 3, the first streamed made-for-mobile news channel on Vodafone, and more recently releasing the first ever video news app on iPhone. Apps are an increasingly important growth area for ITN Productions with the company recently issuing its tenth, a fashion app to sit alongside apps covering music, video gaming, sports and celebrity news.
Mark Browning, Managing Director, ITN Productions: 'We're delighted to have someone of Miguel's calibre join us to head up our mobile business. He brings with him years of experience working with leading operators, publishers and brands. As we look to exploit a wider range of our content on mobile, he is the right person to drive our strategy forward.'
Miguel Tatay, Head of Mobile, ITN Productions added: 'ITN has been at the forefront of mobile content since day one. I'm looking forward to working with the team to deliver exciting new content for manufacturers, operators and consumer brands and building revenues through innovative advertising and sponsorship campaigns'.
Miguel joins later this month.