The Independent And ITN Productions Agree News Content Deal
The Independent is the latest news title to commission ITN Productions to supply video news content for use on its unique website news player.
The deal with the Independent involves the delivery of bespoke content taken daily from across ITN's UK, world, entertainment, and financial news feeds. In signing up to the service the Independent joins news title stable mates that include the Daily Telegraph, Daily Mail, Daily Express and Daily Star who all receive ITN's award-winning content.
ITN Productions also supplies content to regional daily freesheet Metro, and several other regional titles from the Illife and MNA publishing groups.
Commenting on the agreement Mark Browning, Managing Director of ITN Productions said: 'We are delighted to be working with such an important and innovative news title as the Independent, which shares the same news values as ourselves regarding the quality, distinctiveness and accessibility of content. ITN Productions looks forward to assisting the Independent evolve its multimedia news offering and we look forward to a long and prosperous partnership between our mutual news teams.'
Jo Holdaway, Digital Commercial Director at The Independent, said: 'ITN provides independent.co.uk with high quality news bulletins in a timely fashion, enabling us to embed video content at article level before the traffic peaks to give our users a better experience. Video viewing figures have grown significantly as a result.'